莫吉托
MOJITO
视觉设计师
莫吉托(Mojito)是一款源自古巴的经典鸡尾酒,以清爽、平衡的风味和多元口感层次风靡全球。它凭借青柠汁的鲜活酸爽,搭配薄荷的清冽草本香气,交织出充满夏日活力的独特氛围。
基于此,我在字体设计中选用明亮通透的薄荷绿为主色调,直观呼应饮品的清爽特质;主体字型采用纵向延伸的长方形无衬线框架,赋予视觉修长舒展的观感;同时在部分笔画间做了断连处理,以灵动的留白与节奏,精准传递出轻松愉悦的饮用氛围,让视觉与味觉体验形成巧妙共鸣。
Mojito is a classic cocktail from Cuba that has conquered the world with its refreshing, balanced flavor and multi-layered taste. It is characterized by the vibrant acidity of lime juice and the fresh, herbal aroma of mint, creating a unique atmosphere full of summer vitality.
Based on this, in the font design, I chose a bright and transparent mint green as the main color to directly reflect the refreshing quality of the drink; the main font style adopts a vertically extended rectangular sans-serif frame, giving a visually slender and expansive impression; at the same time, I made some strokes disconnected, using dynamic white space and rhythm to precisely convey the relaxed and pleasant drinking atmosphere, allowing the visual and taste experiences to form a subtle resonance.
Mojito is a classic cocktail from Cuba that has conquered the world with its refreshing, balanced flavor and multi-layered taste. It is characterized by the vibrant acidity of lime juice and the fresh, herbal aroma of mint, creating a unique atmosphere full of summer vitality.
Based on this, in the font design, I chose a bright and transparent mint green as the main color to directly reflect the refreshing quality of the drink; the main font style adopts a vertically extended rectangular sans-serif frame, giving a visually slender and expansive impression; at the same time, I made some strokes disconnected, using dynamic white space and rhythm to precisely convey the relaxed and pleasant drinking atmosphere, allowing the visual and taste experiences to form a subtle resonance.