作品集
01—IP设计          02—品牌设计          03—综合项目设计         04— 字体设计         05— 网络艺术设计                             


01—IP设计
(01)波波BOBO
(02) 麦鸡克MAGIC

波波
BOBO

视觉设计师
真实项目提案


BOBO是为869杭州设计学校打造的专属IP形象，以校名数字“869”为核心视觉元素：头顶造型化用数字“8”，诠释无限创意的寓意，双眼则以“6”和“9”为原型，构建独特记忆点。形象深度契合学校“只生产有趣和美好”的口号，呼应其打破教育边界、通过“行走的教育”链接全球资源的发展路径，致力于培育“扎根文化、仰望全球”的创新设计人才，推动中国设计以创新与生命力的全新姿态，在国际舞台上摆脱“廉价复制”的刻板印象。


BOBO is an exclusive IP image created for Hangzhou 869 Design School, with the school's name number "869" as the core visual element: the top of the head is shaped like the number "8", symbolizing boundless creativity, and the eyes are based on the numbers "6" and "9", creating a unique memory point. The image is deeply in line with the school's slogan of "only producing interesting and beautiful things", echoing its development path of breaking the boundaries of education and connecting 
global resources through "walking education", and is committed to cultivating innovative design talents who are "rooted in culture and looking up to the world", promoting Chinese design to break away from the stereotype of "cheap imitation" on the international stage with a new posture of innovation and vitality.







01—IP设计
(01)波波BOBO
(02) 麦鸡克MAGIC

麦鸡克
MAGIC

 视觉设计师/策划
落地项目
 日均营业额400+

 MAGIC是专为云海梦嘢市集打造的原创IP，紧扣当代年轻人普遍的选择困难痛点，以「麦鸡克の选择困难日常」为核心设计主题，延展创作出麦鸡克与好友鸡米花漫游魔法世界的趣味故事线。市集摊位特别设置互动转盘，加入奖励赠送周边机制，并且化解有选择纠结的顾客选购周边的难题，同时精心打造了挂件、吧唧、捏捏乐等多款精美周边，让趣味互动体验与高颜值实用好物相融合，为市集增添别样乐趣。


MAGIC is an original IP created specifically for the Yunhai Mengxie Market. It closely focuses on the common dilemma of choice faced by contemporary young people, with the core design theme being "McChicken's Daily Struggles with Choice". It extends to create an interesting storyline of McChicken and his friend Chicken Popcorn's adventures in the magical world. The market stall is specially equipped with an interactive wheel, incorporating a reward system for giving away peripheral products, and it also helps customers who are indecisive when choosing to make their purchases. At the same time, it has meticulously crafted a variety of exquisite peripheral products such as pendants, stickers, and stress balls, integrating fun interactive experiences with high-quality and practical items, adding a unique charm to the market.









📷 市集活动现场图