02—品牌设计
(01)上海天物美术馆
(02) 茶糖
(02) 茶糖
上海天物美术馆
SHANGHAI EKA ART MUSEUM
视觉设计师
真实项目提案
真实项目提案
上海天物美术馆坐落于浦东金桥EKA·天物创意园区，以“融合与对话”为核心定位，致力于打造兼具国际视野与本土特色的视觉文化地标。
其LOGO以简洁线段勾勒出EKA·天物园区建筑的一角，三条竖线既是器物的骨架，也象征美术馆空间的柱体；同时巧妙融入“T”“M”两个字母，直观点明“美术馆”的身份属性，让建筑特质、文化内核与品牌标识浑然一体。
The Shanghai Tianwu Art Museum is located in the EKA·Tianwu Creative Park in Pudong. With "integration and dialogue" as its core positioning, it aims to create a visual cultural landmark that combines an international perspective with local characteristics. Its logo is formed by simple lines to depict a corner of the EKA·Tianwu park buildings. The three vertical lines not only serve as the framework of the objects but also symbolize the columns of the museum space; at the same time, the letters "T" and "M" are ingeniously integrated, clearly indicating the identity of the museum, and integrating the architectural characteristics, cultural core and brand logo seamlessly.
02—品牌设计
(01)上海天物美术馆
(02) 茶糖
(02) 茶糖
茶糖
Sugar&Tea
视觉设计师
当代生活快节奏，不少年轻人离不开咖啡薄荷等提神用物，考虑到一些人无法适应咖啡的苦味和薄荷的凉胃，设计了一款健康养身且美味提神的茶糖。作品围绕茶糖品牌进行设计，LOGO设计结合了糖的外形，字型参考了糖胖圆的感觉，使LOGO整体给人一种愉悦轻松的感觉，品牌整体色调以三种传统茶色为主，营造出自然温馨的氛围，也体现茶糖的健康养生，采用了三种具有代表性的茶叶的形状，体现三种茶糖不同的口味与功能，结合文字图案与短线运用式包装、大小物料以及展览海报上。
The fast pace of contemporary life, many young people can not do without coffee mint and other refreshing substances, considering that some people can not adapt to the bitter taste of coffee and mint cold stomach, designed a healthy and delicious refreshing tea sugar. The design of the work revolves around the brand of tea sugar. The LOGO design combines the shape of sugar, and the fonts refer to the feeling of fat and round sugar, so that the overall LOGO gives people a pleasant and relaxed feeling. The overall tone of the brand is dominated by three traditional tea colors, creating a natural and warm atmosphere, and also reflecting the health and wellness of tea sugar. Reflect the different tastes and functions of the three kinds of tea sugar, combined with text patterns and short line use of packaging, size materials and exhibition posters.
The fast pace of contemporary life, many young people can not do without coffee mint and other refreshing substances, considering that some people can not adapt to the bitter taste of coffee and mint cold stomach, designed a healthy and delicious refreshing tea sugar. The design of the work revolves around the brand of tea sugar. The LOGO design combines the shape of sugar, and the fonts refer to the feeling of fat and round sugar, so that the overall LOGO gives people a pleasant and relaxed feeling. The overall tone of the brand is dominated by three traditional tea colors, creating a natural and warm atmosphere, and also reflecting the health and wellness of tea sugar. Reflect the different tastes and functions of the three kinds of tea sugar, combined with text patterns and short line use of packaging, size materials and exhibition posters.